Social media commerce trends

Where is Social Media Commerce heading?

By 2015, it’s estimated that shoppers from around the world will spend about $119 billion on goods and services bought via their mobile phones, according to a study by ABI Research released this past February. Mobile commerce is taking off. Mobile commerce, or m-commerce, is simply the ability to conduct business transactions through a mobile device. With smart phone sales rising 49% in the first quarter of 2010, never before has it been so easy to shop, anywhere, anytime from the palm of your hand.

Social Mobile Commerce Interests

Bargain Hunting: It would seem that mobile purchasing often lends itself to an impulse buy. Smartphones allow bargain hunters to list competitive prices and make a purchase with out talking to the sales person.

Ticketing: Websites like Fandango and MovieTickets.com  have made snagging seats to the hottest movie of the moment that much easier (or more competitive) with their mobile ticketing apps.

Banking: 3.2 million people accessed their bank accounts from their phones during the month of April 2010

Tangible Goods: People used their phones for discounts and coupons to buy tangible goods — that is, actual goods that you can put in your hands. Such as going to the grocery store with a coupon or purchasing tickets at a venue

Social Commerce Sales from social media marketing activities

Social commerce enables vendors to merchandise their products on social networking sites, increasing the ROI of social media marketing activities. Twitter Use Twitter integration tools to send out promotions or just use as a customer service channel Facebook Make it easy for your customers to connect with you. Facebook connect so your customers don’t have [...]

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