Where is Social Media Commerce heading?

By 2015, it’s estimated that shoppers from around the world will spend about $119 billion on goods and services bought via their mobile phones, according to a study by ABI Research released this past February. Mobile commerce is taking off. Mobile commerce, or m-commerce, is simply the ability to conduct business transactions through a mobile device. With smart phone sales rising 49% in the first quarter of 2010, never before has it been so easy to shop, anywhere, anytime from the palm of your hand.

Social Mobile Commerce Interests

Bargain Hunting: It would seem that mobile purchasing often lends itself to an impulse buy. Smartphones allow bargain hunters to list competitive prices and make a purchase with out talking to the sales person.

Ticketing: Websites like Fandango and MovieTickets.com  have made snagging seats to the hottest movie of the moment that much easier (or more competitive) with their mobile ticketing apps.

Banking: 3.2 million people accessed their bank accounts from their phones during the month of April 2010

Tangible Goods: People used their phones for discounts and coupons to buy tangible goods — that is, actual goods that you can put in your hands. Such as going to the grocery store with a coupon or purchasing tickets at a venue

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